Master Card
Brand Guidelines, Editorial, and Graphic Design
Client —
Master Card
My Role —
Senior Graphic Designer
More info —
Took the helm in crafting comprehensive Brand Guidelines, meticulously shaping B2B collateral, and refining digital assets with a blend of precision and creativity. Central to this endeavor was the emphasis on the Master Card brand identity, strategically highlighting values of simplicity, connectivity, and seamlessness, ensuring a cohesive and impactful representation across all touch points.
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![mc_portfolio__2.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/a96324d6-b327-4345-8724-0f75ac0f754d/mc_portfolio__2.jpg)
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![mc_portfolio__4.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/994c3b26-913f-416f-9cf7-f912169b8822/mc_portfolio__4.jpg)
![mc_portfolio__5.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/f3f23eeb-2d7a-4b75-bd99-9207dd2d7e04/mc_portfolio__5.jpg)
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![mc_portfolio__8.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/8ae47353-2f88-44cb-b697-c7961d007b9c/mc_portfolio__8.jpg)
![mc_portfolio__7.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/a3117d55-50e7-4f56-a8f2-fd561e689e62/mc_portfolio__7.jpg)
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![mc_portfolio__10.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/ea03fc46-0329-4a08-bb1c-8ea758305354/mc_portfolio__10.jpg)
![mc_portfolio__11.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/1715524979918-VL65FPELBW72J3XXUOA2/mc_portfolio__11.jpg)
![mc_portfolio__12.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/3fb4e686-0cea-4432-b785-7123519abed0/mc_portfolio__12.jpg)
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