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Mercer and EDGE have partnered together to offer clients the fastest way to achieve gender equality through a powerful combination of assessment and certification, plus alignment (at both the individual and organizational level). As the lead designer for this new merge and campaign across all mediums, I crafted a graphic integrating paired equal signs to symbolize the complementary partnership between Mercer and EDGE, reinforcing its overarching objective: gender equality for all. The icon suggests forward movement and an upward trajectory, emphasizing progress and the journey to gender equality.