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At Xfinity, my first project was jumping into the rebrand. I huddled up with the creative crew and dove headfirst into shaping the new look and feel. The new Xfinity brand is inspired by that iconic X symbol, it became the heartbeat of our visual revamp. I rolled up my sleeves and cranked out all the assets, pouring my energy into every pixel. It wasn't just about pretty designs; it was about making something that spoke to folks on a real level. I wanted our visuals to feel like home, to resonate in people's hearts. So, we crafted a visual vibe that wasn't just eye candy but a genuine connection between Xfinity and its costumers.