Xfinity
Visual Identity, Collateral Design and Brand Guidelines
Client —
Xfinity
My Role —
Senior Art Director
Lead Designer
More info —
At Xfinity, my first project was jumping into the rebrand. I huddled up with the creative crew and dove headfirst into shaping the new look and feel. The new Xfinity brand is inspired by that iconic X symbol, it became the heartbeat of our visual revamp. I rolled up my sleeves and cranked out all the assets, pouring my energy into every pixel. It wasn't just about pretty designs; it was about making something that spoke to folks on a real level. I wanted our visuals to feel like home, to resonate in people's hearts. So, we crafted a visual vibe that wasn't just eye candy but a genuine connection between Xfinity and its costumers.
![xfinity_portfolio2.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/adcee69d-374a-4019-833b-363bef9c611a/xfinity_portfolio2.jpg)
![xfinity_portfolio3.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/b5b95c86-4891-4041-891d-cc9ae8b0fe03/xfinity_portfolio3.jpg)
![xfinity_portfolio5.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/f1a65e1a-d861-43ea-a0df-02bbd4d227a2/xfinity_portfolio5.jpg)
![xfinity_portfolio7.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/1d3f6695-8470-49ad-9f40-09f9b976f07e/xfinity_portfolio7.jpg)
![xfinity_portfolio8.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/fc7667ef-cc15-4b04-833b-95cbb2fce030/xfinity_portfolio8.jpg)
![xfinity_portfolio10.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/187fd240-51b4-444a-b6a7-97b2f947481b/xfinity_portfolio10.jpg)
![xfinity_portfolio12.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/468fcc38-488a-4dcc-8863-c5ea708b4fcc/xfinity_portfolio12.jpg)
![xfinity_portfolio13.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/e022adb5-6cae-424e-ba3e-eab2ccccdc9e/xfinity_portfolio13.jpg)
![xfinity_portfolio11.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/522dc281-3cb8-45b8-9855-b12e36a1fc98/xfinity_portfolio11.jpg)