X-Class
Branding Campaign
Client —
Xfinity
My Role —
Senior Art Director
Lead Designer
More info —
Xfinity latest internet speed tiers, named X-Class. This initiative aimed to not only uphold the esteemed Xfinity brand identity but also to transcend it, enriching our visual language to position Xfinity as a premium hub for innovation and seamless connectivity, tailored to meet the diverse needs of our valued customers.
![FDX_intro_slide.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/5ac0c5f4-9ce6-47b5-852f-6ec5f5a1d131/FDX_intro_slide.jpg)
![FDX_Scene.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/2be51174-7876-4555-87dc-42e9387aa741/FDX_Scene.jpg)
![FDX_instagram.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/e41a3cb3-6f34-43db-bb7c-3723ec0415b9/FDX_instagram.jpg)
![FDX_layout_grid.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/d5647704-692c-494c-938b-18c488728a79/FDX_layout_grid.jpg)
![XClass_Email.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/57652cda-d0cb-4cd0-ac22-4fff19a0eab7/XClass_Email.jpg)
![Retail_Table-Spine_Mockup.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/a9944b7e-91d3-435e-b1d3-1eb2d63f6a6a/Retail_Table-Spine_Mockup.jpg)
![FDX_Door_hanger.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/37ae85d2-c8d8-425b-92a6-029e7a0f0626/FDX_Door_hanger.jpg)
![FDX_Billboard.jpg](https://images.squarespace-cdn.com/content/v1/6623dc7b59ec6d600a07c4a9/2696aa6a-2628-404b-a59b-9687307308b2/FDX_Billboard.jpg)